Rednote Community Guidelines

Hundreds of millions of users share their life experiences on the Rednote platform. These shares are sincere and friendly, neutral and objective, which Rednote has always cherished and been proud of. The maintenance of the community atmosphere requires the joint efforts of the community and all users, and everyone needs to work together to create and maintain it further. Therefore, in addition to the requirements of laws, regulations and public order and good customs, Rednote and users agree on a common code of conduct for the community, which everyone should abide by, act in accordance with the convention, be sincere in sharing, and interact in a friendly manner. We also agree with merchants and brands to operate sincerely and create with heart.

When sharing and communicating on Rednote, please ensure that the materials you use come from your own experiences or creations. If you need to reference others’ work, make sure you have the right to use them. Additionally, please ensure the authenticity of all materials, as this is a fundamental prerequisite for communication. If you need to repost content, please obtain permission from the original creator and cite the source.

Users make consumption decisions in the community based on everyone’s sharing, so please respect and protect their right to know (let them make decisions with transparent information). Declaring relevant interests usually does not affect your reputation - we observe that creators who proactively disclose sponsorships tend to receive more positive feedback from followers when their content is sincere and well-intentioned. Meanwhile, in your daily sharing, please try to maintain objectivity and neutrality.

Please avoid boasting about consumption capabilities far beyond normal

Wealth is not easy to come by, and for most people, it is still scarce. So if you have more wealth than others, please be empathetic in your consumption sharing, actively consider others’ feelings, avoid waste, and respect workers/service providers. Rednote has a large number of content sharing consumption processes and results, providing reference and suggestions, so “whether it is useful to others” will be an important standard for judging “showy consumption”. Falsifying and fabricating consumption capabilities far beyond normal will also become a key target of platform governance.

Science is a powerful method that guides us to understand the world and ourselves, and it has greatly changed our daily lives. Science can be experimentally replicated and verified/falsified, making it highly reliable in summarizing patterns and predicting trends. However, pseudoscience still lurks in areas such as health advice and commercial promotion. If you want to share insights in these fields, please ensure the content is scientifically valid.

Please avoid excessive editing, especially in areas providing advice to others such as beauty, fashion, and store reviews

The core reason why the Rednote community is widely popular and prosperous in the long term is that there is a group of active members who are willing to provide sincere advice and help to others, continuously sharing authentic and multi-perspective content. Everyone has a desire to look beautiful, and you can moderately enhance your note content, but please remember that your shared content may be used as a decision-making reference by others at any time. Therefore, the degree of modification and beautification should be measured by the standard of not causing misleading.

The community strictly prohibits content containing nudity or sexual suggestions. If your sharing is for educational, medical purposes, or public interests such as gender equality, please strictly follow ethical guidelines and avoid content that could be suggestive, provocative, or lead to inappropriate associations. When discussing topics related to sex and body, the judgment standard should be reversed - it should be based on whether the audience finds it appropriate, and this responsibility needs to be actively taken by the content creator.

Please do not impersonate others

Rednote is a UGC community with a large number of active regular users. We are committed to encouraging regular users to participate in sharing, so the community does not protect specific names, and duplicate names are allowed, but please do not impersonate others.

Please do not easily leverage your influence to make accusations or publish inflammatory statements

If you have a certain number of followers in the Rednote community, it indicates that you possess a degree of public influence. Please do not abuse this influence. If you believe you have been treated unfairly or violated by other community members, please first seek assistance through the community’s complaint channels or resort to legal action. Use your influence carefully when responding to accusations or making claims.

Please avoid using exaggeration, sensationalism, or clickbait tactics to attract user attention

Please share content that matches your title. Using exaggerated or sensationalized titles and covers is considered insincere sharing behavior, and the Rednote community will moderate such content accordingly. Content creators should not take chances - please build your following through sincere and authentic sharing.

Please do not give medical or investment advice casually

Medical and investment matters concern users’ personal health and financial security, and should only be given or received by professionals or in professional settings. For any user-shared content involving medical and investment topics, please prominently display the disclaimer “Not Medical/Investment Advice.” When professionals share medical information, they should proactively disclose their field of practice or research, share comprehensive and objective information, and avoid publishing information that has not been validated by evidence-based medicine. Users without relevant qualifications sharing medical information should avoid exaggerating their experiences and refrain from giving casual medication/treatment advice to others. Strictly prohibit sharing content that promotes drug abuse, excessive hoarding of scarce medicines and other livelihood resources, or other behaviors that violate social ethics. Everyone has different risk tolerance, capital, mindset, investment timeline, and needs, so any investment advice given in the community is inherently one-sided. Please do not give investment and financial advice casually, and be cautious when referencing such experience sharing.

Please Respect Others

If your sharing involves others, please adhere to the principle of consent and respect their privacy, image rights, reputation, and other rights; If your sharing involves the deceased, please be mindful of the dignity and privacy of the individuals and their families; If your sharing involves minors, please give special attention and priority to protecting their privacy and personal information; as parents, please do not share photos and videos of children in states of undress; If your sharing involves vulnerable groups, please empathize with their situation to the greatest extent possible and maintain their dignity.

Interaction

Please respect users and their shared content

Respecting others and their work is a fundamental prerequisite for human interaction. Please treat sincere sharing with friendly engagement. In interactions with others, no reason can justify inappropriate behavior or discourtesy.

The Rednote community continues to grow, and more users will join. They come from different regions and have diverse social and educational backgrounds. Even though their life experiences and creative abilities may temporarily lag behind professional creators, this does not mean they cannot contribute good ideas. Welcoming, encouraging, and being inclusive of newcomers and ordinary people’s voices and sharing is a core value of the Rednote community.

Please don’t hesitate to express your appreciation through likes, follows, and other interactions

The Rednote community encourages everyone to clearly express their appreciation and praise for content creators, especially when their shared content has been helpful to you. If a post has been useful to you, or if you’ve asked for more specific advice, please make sure to express your gratitude Every helpful post you see represents significant creative effort - the creator has invested substantial time and energy. When you ask for more specific experiences or advice through comments or private messages, please express clear gratitude regardless of whether their response fully answers your question. Don’t just take without giving back, and don’t treat content creators as mere tools for your benefit.

Please do not maliciously speculate about the motives of content creators

Questioning and asserting the motives of speakers is the “most unethical” behavior in discussions and interactions - it’s a discussion killer. Not questioning motives is essentially “addressing the content, not the person.” Motives are not facts and are difficult to verify. If you disagree with someone’s content, please refute it by presenting facts and logic, rather than asserting the speaker’s purpose or motives. The motives behind users’ sharing should not be the primary criterion for judging the quality of content.

Please Practice Empathy and Communicate with Kindness

The Rednote community has a vast and diverse user base, and interactions between people from different backgrounds are common. Due to differences in available facts and perspectives, users often form varying viewpoints and opinions on the same matters. Additionally, experience sharing is a common practice in the Rednote community, which naturally involves some subjectivity and bias - this is an inherent characteristic of such content creation. If a sharer’s content differs from your experience or views, please try to understand their situation and empathize with their feelings before making any judgments.

Please interact based on content - appearance, body type, and age are generally not necessary elements for discussion

Please focus on the content itself and engage in discussions based on that content. The sharer’s age, body type, or other physical characteristics are neither indicators of the value of their sharing nor proof of the reliability of their experiences and effectiveness. Of course, we also encourage giving generous compliments about sharers’ appearance and physique when appropriate.

Please use the report and dislike buttons to inform us about content that makes you uncomfortable

If you encounter content in the community that makes you uncomfortable, offends you, seems inauthentic, or could potentially have a negative impact or cause harm to others, especially minors, please make sure to report such content to us using the community’s reporting features to prevent potential harm from spreading.

Transactions

The Platform Respects and Protects Merchants’ and Brands’ Creative Assets

Creativity is the crystallization of wisdom and aesthetics. Only through full respect and protection of creative assets can creation continue, generating new and diverse value, bringing the joy of discovery to consumers, and keeping the community thriving. The platform will continuously upgrade its intellectual property protection mechanisms for merchants’ and brands’ IP, original designs, and content, allowing merchants and brands to truly focus their energy on innovation without having their creative vitality affected by infringement behaviors such as plagiarism.

Please Get Verified Through Professional Accounts and Operate with a Clear Identity in the Community

Buyers and sellers are not naturally equal in terms of information access - consumers find it difficult to thoroughly understand merchants’ qualifications, product quality, and service standards. To protect consumer rights, the platform provides professional account verification features to authenticate merchant identities and ensure consumers have access to information about business qualifications, transaction history, and reviews. Through the professional account system, merchants and brands can better establish their identity for business operations and benefit from the platform’s suite of empowerment tools, reducing trust costs and transaction friction while improving operational efficiency.

On Rednote, content formats like posts and livestreams are more precise and cost-effective ways to reach and connect with consumers. Hundreds of millions of users on Rednote connect through posts and other content forms. Even the most niche interests, aesthetics, and products can precisely find like-minded “companions”. Meanwhile, continuously accumulated content can help shape a better merchant or brand image, leading to better ongoing exposure within the community.

Please Present Your Products and Services Truthfully and Objectively

A stable and prosperous business ecosystem stems from customer trust. Please use the standard that goods or services received by users should match the seller’s description to regulate your product or service introductions and information conveyed in communications, avoiding excessive embellishment and exaggeration. At the same time, in a fair two-way exchange, only by providing users with experiences that meet or exceed expectations will they reward you with trust and positive word-of-mouth - this is sincere advice for long-term operations in the Rednote community.

Please Complete Transactions Within the Platform to Protect Both Buyers’ and Sellers’ Rights

Friction and disputes during transactions are unavoidable. When transactions occur within the platform, Rednote can act as a neutral third party to protect the rights and experiences of both parties. Additionally, this allows Rednote to better empower merchants and brands to maintain connections with users, helping more emerging businesses and quality merchants and brands grow here. Please do not direct transactions to external platforms through personal pages, comments, private messages, or other channels.

Please Seek Content Collaborations with Creators Through the Dandelion Platform

Content collaboration with creators is also a matching of supply and demand. The platform has more comprehensive information and understanding of creators’ personal styles and content audiences, allowing it to provide merchants and brands with better collaboration matching suggestions while considering efficiency, cost, and compatibility. At the same time, the platform ensures the authenticity and quality of collaborative content through content review and other methods, reducing fulfillment risks in collaborations and protecting merchants’ and brands’ interests and rights. While this process may incur some costs, it ultimately helps build a healthier and mutually beneficial collaboration ecosystem. The platform is a co-builder and part of this healthy ecosystem, not a consumer or taker.

Please Ensure Collaborative Content from Creators is Based on Genuine Experiences and Avoid Excessive Intervention

Every user has their own lifestyle, aesthetic preferences, and creative style, along with different ways of maintaining trust with their followers. During content collaborations, creators help merchants and brands explore promotional angles, create content, deliver commercial value, and build influence based on their own style and audience. If content contains false or inaccurate information, the foundation of diverse content value is lost. As initiators, merchants and brands have an obligation to ensure creators’ content comes from genuine experiences by providing samples, offline experiences, and other means. Please do not overly interfere with users’ sincere expression - this is essential for continuously producing diverse collaborative content that consumers can trust and approve of.

Marketing communications convey not just a merchant’s or brand’s product value and brand proposition, but also reflect the corporate philosophy and sense of social responsibility behind them. Therefore, while serving consumer needs well, please do not seek attention and clicks through borderline content, creating gender or group conflicts, or exploiting anxieties. Please be mindful of protecting minors and vulnerable groups.

Please Respect Competitors

A healthy business environment allows every merchant and brand to focus on long-term development. Unfair competition practices such as defamation, belittling others, and malicious reporting to frame competitors will only result in losses for both parties and ultimately erode consumer trust. Therefore, please respect your competitors and compete fairly. The platform will also fully protect merchants and brands from malicious competition, allowing them to operate with peace of mind in the community.

Updated February 23, 2023